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8 Nov 2025
Connecting Business Leaders in Indonesia: Leveraging Expertise and Collaboration for Informed Decisions

In Indonesia’s dynamic and evolving business landscape, collaboration and access to relevant expertise are critical. Business leaders face numerous challenges that demand more than just intuition—they require informed decisions supported by accurate data and insights. 

From partnerships and digital transformation to gender diversity and startup growth, Indonesia is making strides to position itself as a key player on the global business stage. This article explores how business leaders in Indonesia can connect with global expertise to stay competitive and drive growth.

Partnerships and Initiatives Supporting Business Resilience

business leaders
source: pixabay.com

Connecting business leaders in Indonesia is not just about networking; it’s about building resilient and informed communities. A significant step in this direction was taken in December 2021 when the Indonesian Chamber of Commerce and Industry (KADIN) joined the Connecting Business initiative (CBI). 

This partnership focuses on enhancing disaster preparedness, response, and recovery, especially for micro, small, and medium enterprises (MSMEs). Through risk profiling and business continuity planning, this initiative is helping businesses strengthen their resilience in the face of adversity. Such collaborations are essential for ensuring that businesses, regardless of size, are prepared to navigate crises effectively.

The Rise of Female Leadership in Indonesian Businesses

Indonesia stands out globally when it comes to gender diversity in leadership roles. With 37% of senior management positions held by women, the country ranks fourth in the world for female leadership. This commitment to gender diversity is not only a social achievement but also an economic advantage. 

Diverse leadership teams are more likely to make balanced decisions that drive sustainable business growth. In comparison, countries like the Philippines (43%), South Africa (40%), and Poland (38%) slightly outperform Indonesia, but the progress here is undeniable. For businesses seeking to connect with top leaders, this trend signals an opportunity to engage with diverse perspectives that fuel innovation and growth.

Technological Advancements and Digital Transformation

Another key factor shaping Indonesia’s business landscape is digital transformation. Companies like Bank Rakyat Indonesia (BRI) and Unilever Indonesia have embraced technology to streamline operations and improve efficiency. For instance, BRI’s BRISpot system has reduced credit underwriting time from 20 days to just two hours, illustrating how digital tools can drastically improve business processes

Similarly, Unilever Indonesia has optimized its supply chain by reducing order-to-delivery timelines from weeks to just one day. This level of transformation reflects a broader shift toward digitization in the country, with more businesses recognizing the importance of technological innovation for staying competitive.

Venture Capital Growth and Indonesia’s Startup Ecosystem

Indonesia’s startup ecosystem is booming, fueled by a significant increase in venture capital investments. In 2022 alone, the country saw 340 investments, nearly doubling the amount of venture capital funding from previous years. Indonesia now ranks second in Southeast Asia in terms of startup growth, boasting eight unicorns and two decacorns, including prominent names like GoTo Group and J&T Express. 

This surge in funding and innovation underscores the importance of fostering connections between business leaders, investors, and entrepreneurs. By tapping into global networks, Indonesian startups can accelerate their growth and gain access to international markets.

Trust as a Key Driver in Business Collaboration

According to the 2023 Edelman Trust Barometer, businesses in Indonesia enjoy a high level of trust, being seen as both competent and ethical. This trust is foundational for building strong business relationships, both locally and internationally. 

Leaders who operate within a trusted framework are more likely to attract investment, talent, and partnerships that drive long-term success. As the country’s business community continues to evolve, maintaining this trust will be essential for fostering collaboration and driving growth across industries.

The Role of Konnect Network in Connecting Business Leaders

business leaders
Source: pixabay.com

In a landscape filled with opportunities and challenges, platforms like Konnect Network serve as a bridge for business leaders seeking expert guidance. By connecting Indonesian leaders with a global network of over 1,000,000 experts across 500+ industry sub-verticals, Konnect Network provides the insights needed to navigate complex business decisions. Whether it’s tapping into expertise for digital transformation, understanding market trends, or building disaster resilience, having access to a curated network of professionals can give businesses the competitive edge they need.

Unlike traditional consulting models, Konnect Network offers a flexible approach where businesses can connect with the right experts based on specific needs. This tailored process ensures that advice is not only relevant but also actionable, empowering leaders to make informed decisions that align with their strategic goals.

Strengthening Indonesia’s Business Landscape Through Connection

Indonesia’s business landscape is evolving rapidly, supported by partnerships, gender diversity, digital innovation, and a thriving startup ecosystem. As business leaders face increasing complexity, the ability to connect with the right experts and leverage global knowledge becomes essential for success. Platforms like Konnect Network offer the tools to bridge this gap, providing access to the expertise that drives informed decision-making and sustainable growth.

Are you ready to connect with global experts who can help you navigate Indonesia’s dynamic business environment? Reach out to us at info@konnect.co.id and discover how Konnect Network can provide the insights you need to make informed decisions and lead your business to success.

8 Nov 2025
Expert Insights Indonesia: Unlocking Business Potential Through Expert Knowledge

Indonesia is one of Southeast Asia’s fastest-growing economies, marked by a diverse market landscape, an emerging middle class, and rapid digital transformation. As businesses in Indonesia strive to stay competitive, they increasingly turn to expert insights to navigate the complexities of the local market and gain a strategic advantage. 

Expert insights have become an indispensable tool for making informed decisions, guiding organizations across various sectors to unlock their full potential in Indonesia’s ever-evolving business environment.

Why Expert Insights are Crucial for Indonesian Businesses

expert insights indonesia

As Indonesia’s economy continues to grow, the challenges that come with it are manifold. From fluctuating market trends, business leaders must be equipped with the right knowledge to make impactful decisions. In this context, expert insights offer localized, industry-specific knowledge that enables businesses to overcome these challenges.

Expert insights are crucial for Indonesian businesses because they provide critical knowledge on market trends, regulatory environments, strategic planning, and innovation. These insights help businesses navigate the complexities of the Indonesian market, capitalize on growth opportunities, and maintain a competitive edge in a rapidly evolving economy.

Expert insights are particularly crucial for businesses in Indonesia for several reasons:

1. Localized Knowledge

Indonesia is a vast and diverse nation with unique regional markets and cultural nuances. The complexity of this market requires insights that are tailored to the local context. Experts with on-the-ground knowledge provide businesses with crucial guidance on consumer behavior, regulatory compliance, and regional market trends that generalized data cannot offer.

2. Strategic Decision-Making

In a country where the business environment can change rapidly, relying solely on internal expertise is often insufficient. Access to specialized professionals through expert networks helps businesses make faster, more accurate decisions. These insights come from professionals with real-world experience in areas such as finance, technology, and manufacturing—industries that are at the core of Indonesia’s economic development.

3. Risk Mitigation

Entering or expanding in Indonesia’s diverse market comes with risks, including regulatory hurdles, economic fluctuations, and competitive pressures. Expert insights can help mitigate these risks by offering tailored advice on market entry strategies, compliance, and risk management, enabling businesses to navigate these challenges effectively.

How Expert Insights Help Drive Business Success in Indonesia

teamwork

1. Market Entry and Expansion

Whether it’s entering Indonesia’s thriving e-commerce market or expanding into emerging industries like fintech and digital payments, expert insights play a critical role in helping businesses assess the landscape and identify growth opportunities. Understanding local regulations, customer preferences, and the competitive landscape are essential for companies looking to scale operations in Indonesia.

2. Digital Transformation

As Indonesia’s digital economy grows, businesses are increasingly embracing technologies such as artificial intelligence, cloud computing, and data analytics. Expert insights are crucial in guiding digital transformation initiatives, offering businesses a clear roadmap for integrating new technologies, optimizing processes, and staying ahead of competitors in the digital space.

3. Regulatory Compliance

Indonesia’s regulatory environment is often complex, with frequent changes in laws and policies that affect businesses across sectors. Expert insights help organizations stay compliant with local regulations, minimizing the risk of penalties and disruptions. For example, companies entering the fintech sector must navigate stringent regulations, and expert consultation is key to ensuring smooth compliance.

4. Talent Insights

Attracting and retaining top talent is one of the most significant challenges businesses face in Indonesia. Expert insights provide valuable information on talent trends, salary benchmarks, and skills shortages, allowing companies to optimize their recruitment strategies and build strong teams that drive growth.

Konnect Network: Delivering Expert Insights for Indonesia

When it comes to accessing reliable, expert-driven insights in Indonesia, Konnect Network is a trusted solution for businesses of all sizes. Konnect Network offers access to over 1,000,000 experts worldwide, including specialists with deep knowledge of the Indonesian market.

Konnect Network’s offerings include:

  • Expert Call Sessions: Direct consultations with subject-matter experts who provide tailored advice based on your specific business needs.
  • Talent Hunt: Helping businesses identify, attract, and recruit top talent within Indonesia’s competitive job market.
  • Market Research: Collecting and analyzing feedback from target audiences to inform better business decisions.

What sets Konnect Network apart is its rigorous vetting process for experts, ensuring that businesses receive the most relevant and actionable insights. Whether you are a startup looking to enter Indonesia’s growing consumer market or a multinational company navigating regulatory changes, Konnect Network offers a solution that aligns with your strategic goals.

Case Study: Leveraging Expert Insights in Indonesia

consumer goods

A leading consumer goods company in Indonesia recently faced the challenge of entering a new product category. With limited internal expertise in this category, the company sought expert advice on market trends, consumer preferences, and competitor strategies. Through Konnect Network, the company was able to consult with seasoned professionals who had in-depth knowledge of Indonesia’s fast-moving consumer goods (FMCG) sector.

By leveraging expert insights, the company identified key gaps in the market, developed a differentiated product offering, and tailored its marketing strategy to local tastes. As a result, the company’s new product line achieved rapid market penetration, capturing a 15% market share within the first six months.

This example underscores the value of expert insights in driving successful business outcomes in Indonesia. Whether navigating market entry or tackling industry-specific challenges, expert knowledge provides businesses with the tools needed to thrive in Indonesia’s competitive landscape.

The Growing Demand for Expert Insights in Indonesia

As Indonesia’s economy continues to grow and diversify, the demand for expert insights is set to rise. Emerging sectors such as fintech, artificial intelligence, and sustainability are creating new opportunities for businesses, while at the same time, posing fresh challenges.

According to a recent report by McKinsey, Indonesia’s digital economy is expected to grow to $150 billion by 2025, with a significant portion of that growth driven by businesses seeking expert guidance in navigating this fast-evolving market.

Companies that invest in expert insights will be better positioned to capitalize on new opportunities and stay ahead of industry trends.

For businesses operating in Indonesia, making well-informed decisions is more important than ever. Whether it’s understanding market dynamics, navigating regulatory complexities, or driving digital transformation, expert insights provide the knowledge and expertise that can make the difference between success and failure.

With its global network of experts, Konnect Network is uniquely positioned to help businesses gain the insights they need to thrive.

By tapping into Konnect’s expert-driven solutions, companies can make smarter, more strategic decisions and unlock new opportunities in Indonesia’s vibrant market.

For more information, visit our website or contact us at info@konnect.co.id.

8 Nov 2025
The Animation Industry: Trends, Leaders, and Southeast Asian Innovations

The animation industry continually transforms, capturing audiences globally with dynamic evolution. Emerging techniques, influential figures, and regional pioneers shape this multifaceted field—particularly in Southeast Asia.

Emerging Trends in the Animation Industry

pixar
Source: Dan the Pixar Fan

The animation industry is currently experiencing several transformative trends that are shaping its future:

1. Hybrid Animation

Hybrid animation combines traditional 2D and modern 3D techniques, creating more immersive viewing experiences. This approach allows animators to leverage the stylistic flexibility of 2D while utilizing the depth of 3D animation.

2. Growth of VR Animation

Virtual Reality (VR) is revolutionizing the animation production process by enhancing spatial understanding and improving efficiency. VR technology enables creators to visualize animated worlds in real-time, leading to more engaging storytelling.

3. Advanced AI-Driven Tools

Artificial Intelligence (AI) is increasingly integrated into animation workflows. AI tools automate repetitive tasks, allowing animators to focus on creative aspects while speeding up production timelines.

4. Integration of AR Technology

Augmented Reality (AR) is becoming vital in animated content, creating interactive experiences that blend digital and physical worlds.

5. Streaming Services Expansion

The rise of streaming platforms like Netflix and Disney+ has changed how animated content is consumed, providing a wider audience for animated films and series.

6. Sustainability and Diversity

The industry is increasingly focusing on sustainable practices and diverse representation in storytelling, reflecting real-world societal values.

Stakeholders in the Animation Industry

The animation industry involves various stakeholders who play crucial roles throughout the production process:

Primary Stakeholders

  • Clients/Commissioners: Individuals or organizations commissioning projects.
  • Investors/Funders: Entities providing financial backing for productions.
  • Producers/Directors: Professionals overseeing the production process.
  • Animators/Voice Actors/Composers: Creative professionals directly involved in bringing concepts to life.
  • Distribution Companies: Entities responsible for distributing the final product.

Secondary Stakeholders

  • Marketing Teams: Groups focused on promoting animated ventures, spreading awareness of imaginative realms through promotional campaigns.
  • Educational Institutions: Learning facilities dedicated to cultivating the next generation of animating storytellers, equipping aspiring artists with technical proficiency.
  • Regulatory Bodies: Governing organizations overseeing copyright legislation and labor regulations, establishing industry standards for balanced creativity.
  • Technological Providers: Technology firms providing cutting-edge software solutions leveraged during animation’s intricate production, advancing the medium’s visual possibilities.

Understanding each participant’s role helps balance needs holistically, maintaining quality as concepts transform from initial sparks to finished experiences engaging global audiences.

Notable Animation Films Globally

Several recent animated films have made significant impacts on audiences worldwide:

1. Spider-Man: Across the Spider-Verse

This film combines stunning visuals with engaging storytelling, featuring multiple Spider-Men from different dimensions.

2. Moana

A tale of a Polynesian princess who embarks on a journey to save her island, renowned for its beautiful animation and memorable musical numbers.

3. Zootopia

An exploration of systemic racism and social unrest through comedy and crime-solving, showcasing innovative designs.  

4. The Boy and the Heron

Directed by Hayao Miyazaki, this film follows a boy discovering a magical world inhabited by a talking heron.

5. Turning Red

A Pixar film that humorously explores teenage identity and family relationships, resonating with audiences globally.

New Animation Films in Southeast Asia

upin ipin
Source: CNN Indonesia

Southeast Asia has witnessed a surge in innovative animated works reflecting its varied cultures:

1. Nussa (Indonesia)

Produced by Visinema in collaboration with The Little Giantz, Nussa has achieved over 400,000 viewers during its theatrical run, showcasing high-quality animation comparable to Disney productions.

2. Upin & Ipin: Keris Siamang Tunggal (Malaysia)

This film became the first Southeast Asian animated feature to qualify for the Oscars, highlighting Malaysia’s rich storytelling traditions.

3. The Legend of Muay Thai: 9 Satra (Thailand)

This film combines traditional martial arts with epic fantasy elements, showcasing Thailand’s cultural heritage through animation.

4. Saving Sally (Philippines)

A unique blend of live-action and 2D animation that tells a quirky love story, demonstrating Filipino animators’ creativity.

Top Leaders in the Global Animation Industry

Several influential figures are driving innovation within the global animation landscape:

  • Chris Meledandri (Illumination):  Known for producing blockbuster franchises like Despicable Me.
  • Phil Lord & Chris Miller (Lord/Miller Productions): Behind successful franchises such as Spider-Man: Into the Spider-Verse.
  • Margie Cohn (DreamWorks Animation): Oversees beloved franchises like Shrek and Kung Fu Panda.
  • Rahul Purini (Crunchyroll): Leading efforts in expanding anime’s mainstream popularity through strategic growth initiatives.

Major Companies in the Animation Industry

Key players in the global animation industry include:

  • Disney: A powerhouse known for its timeless classics and extensive reach across various entertainment sectors.
  • Pixar Animation Studios: Renowned for pioneering CGI animation with landmark films such as Toy Story.
  • Warner Bros: Adapting to changing consumption patterns by embracing simultaneous theatrical and streaming releases.
  • Sony Pictures Animation: Known for its innovative storytelling across diverse animated films.

Potency of the Animation Industry in Southeast Asia

Southeast Asia’s animation industry is experiencing significant growth driven by several factors:

1. Market Valuation and Exports

The Malaysian animation industry alone was valued at over $1.6 billion by 2020, with exports exceeding $285 million. Countries like Malaysia are exporting their intellectual properties to over 120 nations, highlighting their global appeal.

2. Government Support

Initiatives like those from Malaysia Digital Economy Corporation (MDEC) provide grants and incentives to encourage local productions, fostering an environment conducive to growth.

3. Original Intellectual Property (IP)

The region is increasingly focusing on original IPs rather than relying solely on foreign content. This shift indicates a growing confidence in local storytelling capabilities.

4. Technological Advancements

The adoption of advanced technologies has enabled studios to produce high-quality animations that can compete globally (Source: Vitrina).

5. Collaboration Opportunities

Southeast Asian studios are actively collaborating with international partners, enhancing their reach and capabilities (Source: Wire.com).

The Role of Expert Network in the Animation Industry’s Growth

As the animation sphere transforms, deftly navigating shifting tides of technology, trends and cooperation becomes increasingly pivotal.

Expert networks like Konnect Network can help industry stakeholders, investors and enterprises gain astute understanding of these dynamics. By connecting with knowledgeable voices, companies can more acutely comprehend local markets, regulations and technological frontiers.

For example, Southeast Asia’s animation community presents rare chances for international teamwork, but cultural nuances and statutes also introduce complications. Insight from experts can assist in surmounting such obstacles, ensuring collaborations and ventures flourish.

Conclusion

Animation remains a vibrant domain characterized by nonstop innovation, creativity and cultural expression. With emerging currents reshaping its future and Southeast Asia contributing significantly to worldwide storytelling, the industry appears destined for additional growth. As technology advances and fresh narratives emerge, audiences can anticipate an exciting diversity of animated works in the years ahead.

If you’d like to explore how expert insights can enhance your business strategy or market entry in Southeast Asia, feel free to reach out to us at info@konnect.co.id for a complimentary consultation.

8 Nov 2025
Discovering Entrepreneurial Insights through Expert Network Malaysia

Navigating the fast-paced business world requires more than just talent and hard work; it demands access to timely, valuable information and expert guidance. This is where expert networks come into play—platforms that connect businesses and investors with specialists offering actionable insights. While these networks are globally recognized, the unique opportunities presented by Expert Network in Malaysia make them particularly noteworthy.

For entrepreneurs, startup founders, business professionals, and investors, understanding the dynamics of Expert Network in Malaysia could be the key to unlocking unparalleled growth and innovation. By leveraging these networks, businesses can gain specialized insights that drive strategic decision-making and position themselves ahead of the competition.

Understanding Expert Networks and Their Significance

Expert networks are professional services that bridge the gap between clients and experts with niche industry knowledge. These experts, often with years of experience or deep research expertise, provide businesses with invaluable perspectives that can shape strategies and fuel growth.

For entrepreneurs and business leaders, expert networks act as a critical resource. They enable access to insights that might otherwise remain inaccessible, such as navigating complex regulatory environments, understanding market trends, or refining operational strategies. This connection fosters innovation and positions businesses to thrive in competitive markets.

The value of expert networks extends beyond acquiring information; it’s about receiving the right guidance at the right time. Whether it’s a startup seeking clarity on market entry or an established company striving to adapt to industry changes, these networks offer a strategic advantage that can make all the difference.

The Landscape of Expert Network in Malaysia

flag malaysia
Flag of Malaysia

Malaysia’s dynamic and diverse economy provides fertile ground for expert networks. These networks have become essential facilitators of business growth across key industries, including technology, finance, manufacturing, and retail.

Local Expert Network in Malaysia excel in tailoring their services to the specific needs of the region. For example, startups in the tech industry often rely on these platforms to connect with seasoned tech entrepreneurs or engineers, leveraging their expertise to drive innovation. Similarly, businesses in the financial sector utilize expert networks to navigate regulatory complexities and align with market trends.

Moreover, the Malaysian government actively supports the growth of expert networks. Initiatives to foster knowledge exchange and strengthen the country’s global business presence underscore their importance in driving economic development. Engaging with Expert Network in Malaysia not only grants businesses access to local expertise but also integrates them into a broader ecosystem of innovation and collaboration.

Benefits of Engaging with Expert Network in Malaysia

For entrepreneurs and startups, the benefits of connecting with expert networks are extensive:

  1. Access to Specialized Knowledge
    Expert networks provide direct access to specialists who offer insights that sharpen strategies and streamline decision-making processes. This is particularly valuable for businesses looking to enter competitive markets or navigate complex challenges.
  2. Accelerated Networking
    These platforms facilitate connections that might otherwise take years to establish independently. For businesses and investors, this opens doors to partnerships, funding opportunities, and collaborations that drive growth.
  3. Unbiased Perspectives
    External advisors offer objective insights, helping businesses evaluate their strategies with a fresh perspective. This often results in balanced decision-making and reduced risks.
  4. Innovation and Collaboration
    Expert networks foster the exchange of cutting-edge ideas and best practices, empowering businesses to stay ahead of industry trends and adapt to changing market conditions.

By tapping into these advantages, businesses can enhance their competitive edge and achieve long-term success.

How Konnect Network Empowers Businesses in Malaysia

Konnect Network is a global expert network designed to connect businesses with the right professionals across various industries. With access to over 1,000,000 experts globally and coverage in more than 500 industry sub-verticals, Konnect Network empowers businesses by delivering specialized insights that drive informed decision-making and strategic growth.

Operating at the intersection of expertise and opportunity, Konnect Network is tailored to serve the unique needs of diverse clients, including startups, established businesses, financial institutions, and law firms. What sets Konnect apart is its commitment to providing not just connections but meaningful interactions. By curating subject-matter experts from a vast network, Konnect ensures every consultation delivers tangible value to its clients.

Key Attributes of Konnect Network

  • Extensive Industry Coverage
    Konnect Network spans multiple industries, enabling businesses in Malaysia to access experts with deep knowledge of their specific market and sector.
  • Solid Compliance Framework
    Operating within a robust compliance framework, Konnect ensures that every consultation upholds strict confidentiality and ethical standards.
  • Curated Experts
    The platform is renowned for its meticulous vetting process, connecting clients only with verified, high-caliber experts.
  • Personalized Support and Flexibility
    Whether a startup seeks market-entry guidance or an established firm needs industry-specific strategies, Konnect offers tailored solutions to meet diverse client needs.

By leveraging its expansive network and proven methodology, Konnect Network is redefining how Malaysian businesses access expertise, making it a vital resource for companies aiming to thrive in competitive and evolving markets.

Real-World Success Stories

iconic landmark in kuala lumpur malaysia
Iconic Landmark in Kuala Lumpur Malaysia

Numerous businesses have benefited from engaging with expert networks like Konnect Network. For instance:

  • A tech startup in Malaysia collaborated with industry experts to refine its product positioning, resulting in a successful rebranding campaign and increased market share.
  • A financial services firm utilized expert insights to enhance its compliance strategies, navigating regulatory changes seamlessly and positioning itself as a market leader.
  • An e-commerce company optimized its supply chain operations through expert consultations, significantly reducing costs and improving efficiency.

These examples highlight the transformative potential of expert networks for businesses across various sectors.

The Future of Expert Network in Malaysia

As Malaysia continues to embrace digital transformation and sustainability, expert networks are poised to play an even more critical role. Advancements in AI and machine learning are expected to enhance these networks’ capabilities, enabling more precise matchmaking and tailored consultations.

Additionally, the growing emphasis on green technologies and digital platforms will likely shift the focus of expert networks, aligning with evolving business priorities. For Malaysian companies, staying engaged with expert networks will be essential to navigating these changes and driving sustainable growth.

Take the Next Step with Konnect Network

Whether you’re a startup seeking investors, an entrepreneur navigating market entry, or a business professional exploring growth opportunities, Konnect Network is your trusted partner. With its vast global reach and tailored approach, Konnect connects you to the expertise you need to succeed in Malaysia’s vibrant business landscape.

Contact us today at info@konnect.co.id to discover how Konnect Network can empower your business with expert insights and strategic guidance. Don’t wait—take the first step towards transforming your business with Konnect Network!

5 Dec 2025
Indonesia’s Consumer Shift: Why Premiumisation Is Accelerating in 2025

1. Overview

Indonesia’s middle class is shrinking — yet that does not mean their spending power has vanished. What’s changing is how and where they spend. Premiumisation, emotional brand connection, and smaller lifestyle indulgences are emerging as key consumption trends.

2. Data & Key Trends

  • According to BPS, the middle class fell from ~53.8 million in 2021 to 47.85 million in 2024.
  • Even so, the middle class + near-middle class made up 66.35% of the population in 2024, and accounted for 81.49% of household expenditure — underscoring their central role in economic stability. Badan Pusat Statistik Indonesia
  • However, 49% of surveyed middle-class Indonesians (from major cities) say their purchasing power has declined, attributing this mostly to rising prices of essentials (food, energy, transportation). The Jakarta Post
  • Emotionally, 70% of middle-class consumers report feeling a “brand mood-lift” — they stay loyal to brands that uplift them emotionally rather than purely status-driven brands. Marketing-Interactive

3. Drivers of Consumer Shift

  • Economic pressure: inflation on essentials pushes middle-class consumers to be more selective.
  • Emotional consumption: rather than buying luxury for status, many consumers prioritize “feel-good” products — small rituals, self-care.
  • Digital exposure: growing access to social media and e-commerce gives more exposure to premium and international brands, even outside Jakarta.
  • Credit access: fintech (BNPL, digital credit) is enabling consumers to make premium purchases while managing cash flow.

4. Big Corporate Players Capitalizing

  • Samsung and Xiaomi are offering premium smartphones with installment plans, targeting aspirational middle-class buyers. (As noted in broader consumer behavior trends.) marketresearchindonesia.com
  • In FMCG, global and regional brands like Unilever and Nestlé are leveraging premium product lines (healthier, sustainable, gourmet variants) that appeal to emotional and quality-focused consumers.

5. Strategic Implications

  • For Investors: Even as the “classic” middle class shrinks, the premium-tier middle class presents a resilient, profitable segment. Brands with strong emotional differentiation or quality advantages may offer attractive long-term returns.
  • For Corporates: Companies should re-evaluate product lines (low-price vs quality), strengthen emotional brand positioning, and consider partnerships with fintech for flexible payment.
  • For Consultants: There is growing demand for consumer strategy, premium market entry advisory, and “emotional brand” playbooks.

6. What Experts Are Saying

Consumer strategists point to an ongoing “emotionalisation” of brand relationships: the middle class is less aspirational in the traditional sense, but more emotionally invested in brands that represent comfort, joy, or identity.

7. Outlook

Over the next 3–5 years, brands that win will likely be those that deliver affordable emotional luxury — not ultra-luxury, but premium in a way that aligns with middle-class realities. Expect higher adoption of smaller indulgences, self-care brands, and digital-first premium plays

References:

1.xxx

5 Dec 2025
Mapping the Future: Pinpointing High-ROI Locations for EV Charging Infrastructure Rollout

1. The Project

A major Venture Capital (VC) fund specializing in infrastructure sought to invest $30 million into a fast-growing Indonesian company building EV Charging Infrastructure. The investment hinged on accurately predicting the optimal deployment strategy, specifically, identifying which cities, retail partners, and charging standards (AC vs. DC Fast Charging) would yield the highest Return on Investment (ROI) over the next five years. They faced high time pressure from limited partners and needed to secure the deal quickly. What was at stake: A multi-million dollar investment dependent on forecasting a rapidly evolving consumer behavior and regulatory landscape in an emerging market.

2. Our Solution & Approach

Konnect provided a bespoke Expert Solution focused on validating the target company’s deployment models and strategic assumptions.

  • Expert Identification: We sourced senior executives from established local automotive OEMs (Original Equipment Manufacturers), former strategists from leading energy utility providers, and seasoned real estate developers specializing in retail site selection across major Indonesian cities.
  • Approach: The solution utilized a mix of one-on-one Expert Calls and a structured Expert Survey to quantify regional preferences for charging times and locations (e.g., residential vs. commercial hubs). This allowed for rapid data collection across multiple expert perspectives simultaneously.
  • Quality Control: We specifically targeted experts who could speak to the interplay between government subsidies, grid capacity limitations, and consumer EV adoption rates in specific regional clusters (e.g., West Java vs. East Java).

3. Key Insights

  • Challenging the Initial Model: The target company’s initial model heavily favored dense urban centers (DC Fast Charging). Expert consensus revealed that high-traffic long-haul routes and mixed-use residential complexes (AC Charging) were severely underserved and presented faster, lower-cost ROI due to government support for highway electrification.
  • Unlocking Ecosystem Value: Insights from utility experts clarified that integrating battery storage solutions at specific stations could unlock lucrative secondary revenue streams by participating in grid balancing programs—a key factor the VC fund had previously overlooked.
  • Validation of Partner Strategy: Experts validated the choice of local retail chains for charging station host sites, providing granular data on traffic patterns and typical dwell times.

“ How did Konnect’s insights change your final investment decision?”
Answer : We completely re-weighted our deployment strategy. We shifted focus from 90% urban fast-charging to a 60/40 urban-highway split. This lowered the immediate CapEx and provided a much clearer path to profitability.

“What was the primary benefit of the Expert Network over traditional consulting?”
Answer : Speed and specificity. We needed answers from the field yesterday. Konnect delivered multiple, highly specialized perspectives within 48 hours, which traditional firms simply couldn't match.

5. The Impact

The VC fund used Konnect’s validated model to finalize the $30 million investment, negotiating a more favorable equity stake based on the refined deployment plan. The investment was structured to prioritize the newly identified high-ROI highway corridors, significantly improving the projected 5-year IRR (Internal Rate of Return).

Need rapid answers? Tap into our expert network and move with clarity. We connect you to hyper-specialized professionals across the global Cleantech and Infrastructure ecosystems.

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@ 2025 Konnect Group. All Rights Reserved.
@ 2025 Konnect Group. All Rights Reserved.
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