15 Jun 2026
The Consultant’s Guide to Using Expert Networks for Primary Research
In this article
Consulting teams are the largest users of expert network services globally. Here is how they integrate primary research into their workflows and what to look for in a provider.
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Management consulting and expert networks have developed one of the most consistent and productive relationships in professional services.

Consulting firms are the largest single client segment of the expert network industry globally, accounting for the majority of total revenue. The reason is structural: the research model that consulting engagements require and the intelligence that expert networks provide are a natural fit.

Consulting firms account for 46% of global expert network application share, representing the largest client segment by revenue, while corporates account for approximately 45% of clients by number as adoption has broadened beyond financial services into mainstream strategy and corporate functions.

Understanding why consulting teams use expert networks, how they integrate them into their workflows, and what distinguishes a high-value provider from a generic one, is relevant both for consultants evaluating their research toolkit and for organizations working with consulting firms to understand what their advisors are actually doing.

Why Consulting Teams Use Expert Networks

The consulting engagement model creates a specific research problem. Clients hire consulting firms for their analytical frameworks and their ability to synthesize information into recommendations. They do not always have the depth of sector-specific operational knowledge that the best recommendations require.

Expert networks bridge this gap. They give consulting teams fast access to the practitioner layer (former operators, regulatory specialists, and sector veterans) whose knowledge enriches the analysis and makes recommendations more defensible.

The use case is consistently supplementary rather than substitutive. A consulting team is not replacing its own analysis with expert calls. It is adding the ground-level practitioner perspective to research that frameworks and secondary sources have built at the structural level. The combination produces better work faster.

Three research contexts drive the most expert network usage in consulting engagements.

Market entry and expansion strategy

When a client is considering entry into a new market or geography, the consulting team's research typically produces a solid macro picture from published sources. The practitioner layer answers the questions that matter at the operational level: how does distribution actually work, which local partners hold genuine influence, and what have companies that attempted similar entries actually experienced?

Competitive assessment

Understanding how a specific competitor is actually performing in a specific market requires access to people who have observed that performance from inside the sector. Former employees, channel partners, and category managers carry competitive intelligence that no published source captures and that client management rarely discloses accurately.

Regulatory and policy analysis

Particularly in Southeast Asia, the gap between what regulations say and how they are implemented is consistently wide. Expert networks provide access to regulatory practitioners with direct experience navigating specific regulatory environments, filling the gap between what regulatory frameworks say on paper and how they are implemented in practice. For consulting teams advising on regulated sectors in markets like Indonesia, Vietnam, or Malaysia, this is often the most consequential intelligence the primary research produces. 

How Consulting Teams Structure Expert Call Programs

meeting consultant

The most effective consulting teams approach expert networks with a consistent methodology rather than ad hoc usage.

The research brief is the starting point. Effective briefs specify not just the sector and market but the specific question that primary research needs to answer. Vague briefs produce generalist experts. Specific briefs produce practitioners who have directly managed the dynamic being researched.

Call preparation matters. The most value-generating expert calls are those where the consultant has done sufficient background work to ask precise questions rather than using the call as an orientation session. The expert's time and knowledge are most effectively accessed when the questions are targeted.

Multiple perspectives improve the analysis. A single expert call provides one data point. Three to five calls with practitioners from different positions in the same value chain (a supplier, a distributor, a former regulator, and a competitor) produce a much more complete and triangulated picture.

For consulting teams operating across Southeast Asia with complex multi-market mandates, the ability to run parallel research across multiple geographies within a single engagement framework is a material efficiency advantage.

What Consulting Teams Should Look for in an Expert Network

Speed, matching quality, and compliance infrastructure are the three criteria that matter most for consulting use cases.

Speed

Consulting project timelines are compressed. An expert network that cannot deliver an initial shortlist within 24 to 48 hours of a clear brief is structurally misaligned with how consulting engagements work. The intelligence that arrives after the final presentation has been delivered has no value.

Matching quality over database size

The best expert for a specific consulting brief is rarely the most prominent person in a sector. It is the practitioner who has directly managed the specific operational dynamic the research question is about. Networks that conduct active outreach in addition to database searches consistently produce more relevant matches for the specific, niche briefs that consulting engagements generate.

Compliance

Consulting firms operate under professional confidentiality obligations. The expert network they use needs to provide the compliance infrastructure (conflict screening, NDA execution, and  pre-call briefings) that protects both the consulting firm and the expert from the risks that informal information-gathering creates.

How Konnect Works with Consulting Teams

Konnect is a global expert network connecting organizations with experienced industry professionals across 500+ sub-verticals to access real-world insights and informed perspectives.

With strong expertise across Southeast Asia and global markets, Konnect facilitates structured conversations that help decision-makers better understand industries, market dynamics, and emerging opportunities.

For consulting teams with Southeast Asia and Asia Pacific mandates, Konnect's coverage and matching approach provide the practitioner access that complex, market-specific briefs require. Most engagements deliver a shortlist within hours.

Need practitioner access for a consulting engagement in Southeast Asia? Connect with Konnect and get matched with the right specialist within hours. [Talk to Konnect]

Need practitioner access for a consulting engagement in Southeast Asia?

Connect with Konnect and get matched with the right specialist within hours.

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